Karen Wills – Head of Marketing
Karen is an accomplished professional with extensive marketing experience in a number of industries. With a solid foundation in technology, she has proven success in developing innovative technology and marketing solutions and initiatives. These programs, focused both internally and externally, target industry segments that generate top line growth through client focused programs and competitive advantages.
With significant experience in leading the Marketing efforts of healthcare technology start-ups including Phase Forward and Outcome Sciences, Karen broadened her experience in services marketing with leading CROs, PAREXEL and ICON. This experience led Karen to found Biofficient and in 2014 Karen and Biofficient were welcomed into Springboard Enterprises, an organization focused on accelerating the growth of women-led entrepreneurial companies.
Karen’s strong analytical skills delivers comprehensive, integrated plans incorporating proactive problem solving to attain defined goals. A team-oriented player with a passion for quality and achieving aggressive goals, she strives to actively contribute to organizational goals through close communication and collaboration with team members.
Karen has a BSEE from Western New England University in Springfield, MA and MBA focused on Marketing from Keller Graduate School in Chicago, IL.